“Pat is an exceptionally good listener and helped me go deeper, and articulate my ideas with even more clarity and passion. He has a way with putting you at ease and just letting you shine. Doing the recording sessions was genuinely fun, easy, and insightful.
And seeing the final product made me go. “wow! I said that?” I have gotten the same feedback from others saying, “Your posts are hitting the mark everytime!” Pat always made sure to give clear directions to make the technology, logistics, super simple and easy. “
“As soon as I heard about this offer, I knew I had to jump on it. I’ve always dreamed of having a consistent presence on social, but didn’t know how I’d make the time.
What blew me away was what a great director and interviewer Patrice is! He really drew the best out of me and made sure I was showing up like a million bucks.
Best part? My family and I went off to Italy for a month, but I knew all that content would keep rolling out on schedule, working on my behalf! Best feeling ever.”
“Pat and his team help you capture the core of your messaging and turn it into bite size videos and static graphic posts that your audience (and those new to your audience) can easily digest while they get to know you.
The videos were such a great way to showcase my personality, my philosophy, and my working style in a way that the written word simply doesn’t convey. Several people reached out to me to tell me that the videos spoke to them and really got them thinking. And that’s a lot given I speak to lawyers!
If you’re trying to add video and visually stimulating content to your marketing repertoire, I’d definitely recommend Impact Clips. I’m now completely spoiled and would not want anyone else editing my videos!”
“By nature, I’m really not a lover of social media, but of course I’m fully aware of the benefits it can bring to business these days. As such, I tried to embrace it, but really struggled to stay consistent. That’s where ImpactClips comes in.
They made what was a time consuming, painstaking process for me fun. Working ‘interview style’ for the recording with Pat allows me to simply talk about what I’m passionate about, and he and his team take care of the rest — clipping, editing, making the posts look pretty, copy writing and scheduling. I review everything before publishing and voilà! Something I dreaded is now something I really enjoy — how great is that?!”
Sounds good in theory, but even the ones that charge 5 figures a month can’t quite nail your authentic voice so you sound like… everyone else. Either they don’t have an eye into your day-to-day practice (which is where goose-bump inducing stories come from) or they require so much of your time to communicate those stories that you’re overwhelmed anyway. And did we mention that the good ones cost a full-time salary even when they’re super part time? Plus copywriters can’t be you on video. So there’s that.
Okay, so you’re committed. But if you hire folks that truly get it and are equipped with both the skills and mindset to genuinely take this off your plate, you’ll need to cough up at least a full time salary (reality check: make that several since there’s no magical Unicorn that can do it all and actually be good). This is the holy grail IF (and only if) you find the right people. And those people ain’t cheap – you’re looking at a minimum of $160K/year.
Slick graphics and gorgeous Instagram grids. It sounds brilliant in theory and it makes you feel all profesh. But it takes all the authenticity out of it. You come across as big but kinda… detached. It removes your audience’s ability to deeply connect with you and become attached, which kinda defeats the purpose, no?
You’re scrappy and entrepreneurial, so you cobble together a team of overseas contractors that you now have to manage (or hire a project manager to manage). But they all still depend on you for the ideas and topics because no one knows your stuff the way you do. So again, you’re caught with the psychic burden of ideating endless content. Which distracts you from biz dev or rest – both of which are crucial to successful scaling.
Constantly thinking up creative, interesting content requires bandwidth that most business owners need elsewhere. Unless you adore marketing, this isn’t a skillset that comes naturally to you. Most folks tend to oscillate between cookie cutter easy-to-produce content and wildly authentic but impossible-to-sustain content and their inconsistency kills progress. And that’s not counting the fact that every single platform has different aspect ratios, video length and character limits – so there are endless edits required to meet all the conflicting criteria.
Start with a half day messaging session. Then give us 2 hours each month. One hour to answer questions on your topic and one hour to review the finished Clips. All protected by our Cliptastic™ money back guarantee.
You know that if thousands of people more per year got to know you and your brand better, it would translate into the kind of growth you’re currently dreaming of.
And for this to happen, you’d need them to fall in love with what you’re about and what makes you perfect for them.
Know how you do this?
You create content that makes THEM feel smart, understood, safe and celebrated.
So yeah, it’s YOU talking, but the content is all about what THEY need, want and love.
This gives them a reason to quote you, share your wisdom, be a hero to their own friends and families and feel like you contributed to their success.
All this BEFORE they work with you officially.
Want an audience that buys from you? You need to have a combination of consistency, authenticity and depth.
We know this because we’ve already helped hundreds of other entrepreneurs dial in their messaging in an audience-centric way (which works even better when you’re pitching the press).
“I am so excited to have honed in on the sales process, organized my content flow, and created
something predictable after years of struggling. Thank you, Geeta Nadkarni and the team for
this life-changing experience”
“I went live using your PATH method. Got a call booked and the same day have a new client. Three out of three. Previously, 3 sales would have been $2,160 in revenue. With IWI, 3 sales = $12,000. Just do what Geeta and team say. #itundoubtedlyworks”
“Just wanted to hop on and share that I closed a sale today using the IMPACT sales process for a service unrelated to coaching! Pain, bliss, more bliss, testimonials… it worked like a charm.”
Because video helps create a more intimate experience. People can feel you and your brand better and can relate, person-to-person. Your customers all want the same thing: they want to feel smart, understood, safe and celebrated.
And when you put out content that they can binge that gives them all of that, it dramatically shortens your sales cycle and removes the friction that comes from unanswered questions.
Ads, DMs and direct mail may help grab folks who are ready to buy in the moment, but are terrible as a referral tool because they aren’t searchable and disappear the second you stop spending.
Our founder, Geeta Nadkarni, learned this the hard way. Her followers LOVED her straight-talking, irreverent but vulnerable style. And no copywriter/ marketing agency/ lead gen specialist could quite nail it no matter how much we paid them or trained them.
Then we realized what we were doing wrong. We were trying to remove Geeta from the process when really, what we needed was a more efficient way to capture her essence and then multiply it.
Pat, Geeta’s husband and our Head of Operations, realized that part of what made Geeta’s presence so warm was because it always felt like she was talking to someone real – and she was – because he was usually behind the camera, nodding or asking deeper questions to draw out insights.
So he designed a process that allowed Geeta to show up and answer deep, juicy, interesting questions that her audience cared about and then have it all packaged, polished and uploaded without her ever having to touch a thing.
It worked!
All of a sudden, we were able to nail authenticity AND depth AND consistency.
Think about it – could anyone other than Gary Vee do what he does? What you need is what Gary has – a super skilled team that’s better than he is at the mechanics of everything that goes into putting his message online.
You need a team that takes on all of the execution – from ideation to final posting and analytics and turns that into a simple interview process that you look forward to and not something you need to psych yourself up for.
There’s always a real, warm, well-prepared human who has researched your topic and will ask you specially formulated questions to draw out your genius. You don’t have to nail it in a single take (that’s what our editing team is for) and if you don’t quite express it, that same real human will ask follow up questions until what you mean to say is crystal clear.
It’s a process unlike anything you’ve experienced before.
Because it was designed by a team that has spent a decade studying, teaching and coaching messaging. And it was created as a solution to our own founder’s scaling headaches.
Our founder, Geeta Nadkarni, learned this the hard way. Her followers LOVED her straight-talking, irreverent but vulnerable style. And no copywriter/ marketing agency/ lead gen specialist could quite nail it no matter how much we paid them or trained them.
Then we realized what we were doing wrong. We were trying to remove Geeta from the process when really, what we needed was a more efficient way to capture her essence and then multiply it.
Pat, Geeta’s husband and our Head of Operations, realized that part of what made Geeta’s presence so warm was because it always felt like she was talking to someone real – and she was – because he was usually behind the camera, nodding or asking deeper questions to draw out insights.
So he designed a process that allowed Geeta to show up and answer deep, juicy, interesting questions that her audience cared about and then have it all packaged, polished and uploaded without her ever having to touch a thing.
It worked!
All of a sudden, we were able to nail authenticity AND depth AND consistency.
Think about it – could anyone other than Gary Vee do what he does? What you need is what Gary has – a super skilled team that’s better than he is at the mechanics of everything that goes into putting his message online.
You need a team that takes on all of the execution – from ideation to final posting and analytics and turns that into a simple interview process that you look forward to and not something you need to psych yourself up for.
There’s always a real, warm, well-prepared human who has researched your topic and will ask you specially formulated questions to draw out your genius. You don’t have to nail it in a single take (that’s what our editing team is for) and if you don’t quite express it, that same real human will ask follow up questions until what you mean to say is crystal clear.
It’s a process unlike anything you’ve experienced before.
Because it was designed by a team that has spent a decade studying, teaching and coaching messaging. And it was created as a solution to our own founder’s scaling headaches.
Meanwhile, here’s everything we take off your plate:
Our messaging experts ask you questions that unlock your genius and showcase your best work.
Customized integration plan between Impact Clips and your existing sales process
Customized integration plan between Impact Clips and your existing sales process
Selltastic™ is an implementation plan where we examine your current sales process and connect it seamlessly to your Impact Clips™ marketing plan. We’ll create touchpoints that your sales team can use to build trust faster, answer objections before they come up, qualify, shorten the sales cycle, differentiate, and display your positioning.
We also want to create synergy between your sales process and marketing so we’ll teach your sales team to gather information about prospects, and what the market wants and bring it back to you so you can create Impact Clips™ that speak directly to your audience’s most current needs and thoughts. So content generation is fed by sales activities.This takes the guesswork out of what we should create our marketing content around – and it puts your clients firmly in the content generation seat.
Content becomes SEO searchable so it can draw in more qualified leads over time as well. This essentially creates a quasi-automated system that naturally shifts content away from founder-centric to client-centric.
Slow and steady REAL growth: Instead of trying to automate something that can’t really be automated – human connection – we have an engagement specialist reaching out to folks that we know will be genuinely interested in what you’re sharing. These are people who are likely to buy, refer, save and share your posts. Once in a while we might even get you connected with a speaking opportunity or someone who can partner to enhance growth. Sorry AI, there are some jobs that real humans do better.