The gold standard of marketing that lasts and feels good to all involved is marketing that makes someone’s life better just from having encountered it. Where the person consuming the message transforms (even if only a little) for the better just by consuming your marketing message. This is the kind of marketing this guide is designed to help you create.
Marketing that matters.
And when you do it this way, you stop having to keep up with all the shiny tactics and jump on every new platform because your audience is actually looking forward to your content and will endure minor friction to get their fix.
Look, if you want to create something meaningful, you’re going to have to figure out which two of the following are what you want to optimize for: fast, cheap or good. You can’t have it all. If fast and good are your goals and you have some marketing budget (at least $5K) set aside, you might want to work 1-on-1 with our team and get us to help you with strategy and implementation via impactclips.media. This is our done-for-you service where all you need to budget is 2 hours each month to get in-depth, insightful daily content on 5 major platforms. For more on this, click here.
Co-regulating with thousands of folks online is stressful and will always make your palms a little sweaty. And truthfully, you’re never going to please everyone anyway, so be careful not to sabotage by setting that as a benchmark for success. In the guide, I explain how to toe the line of safety while still having the courage to speak your truth. This is social media, not therapy, and there’s a difference. Share what feels safe to share because you’ve processed it and made peace with it.
This method is optimized for premium, service-based businesses like coaching, consulting, plastic surgery, reconstructive dentistry, luxury real estate, etc. That said, even if you sell a low-cost mass-produced widget if you want to share your passion with like-minded folks or change the way they think about widgets and their place in the grand scheme of things, you’ll get plenty from this guide to help you.
If you’re looking for the last thing ever to buy that will solve all your problems, you’re setting yourself up for failure. Just as sculpting your physique takes lots of different exercises (coupled with good nutrition, sleep and stress management), your business can only thrive long-term if you’re committed to growth and furthering your learning. At this price, your risk is practically zero. That said, this guide is different in that its main aim is not to impress you with its own brilliance – instead, it’s a framework or scaffolding to support you while you tap into and bring forth your own. Blow your own mind, scream your own name. That’s what this is about.
Depends on what you mean by tangible results. The most profound results you can look forward to with this guide are actually the intangible ones: clarity, confidence, and joy. While not as sexy or easy to measure as, say, audience growth or number of comments, clarity and confidence are the fuel for longevity in business. That said, with Impact Clips, our done-for-you service, we’ve seen clients’ engagement jump within the first month of the rollout. Better quality comments that turn into sales conversations, shares, saves, referrals and even invites to podcasts and speaking engagements.
Talent + practice = Skill
Skill + practice = Mastery
Notice practice features twice in these equations. And it’s the piece you have the most control over. Our guide provides an excellent framework for you to practice with. It is up to you to practise intentionally – to look for little ways to improve, instead of merely doing the same thing over and over. You may or may not have natural talent, but practice can go a long way in creating and expanding your skill. For what it’s worth, because of the way the human brain is wired, we’re all creatures of story. And most of us are actually better storytellers than we think we are – it’s just that most of us have never been taught enough structure to support our creative impulses. This guide certainly provides some of that structure.
In my experience, the budget is determined by the level of commitment. This isn’t to shame anyone – more to help you understand your own thinking. If you’re in the experimental phase with an idea, chances are you’re going to be a lot more cautious with what you invest. But once you’re sure you want to make something work, you’ll be freer with how much time, money and energy you pour in. You’ll also be much more intentional with how you practice and learn from failure. You will likely get a lot more ROI, even if what you invest in isn’t what you originally expected.
We’ve priced this guide to make it super easy to try, even if you’re in the experimental phase. But if it feels out of reach, now may not be the time. In this case, feel free to follow @impactclips on Instagram or LinkedIn and learn for free.
We want you to be 100% satisfied. And we recognize that it’s difficult to know for sure ahead of time without peeking, so we’ll do you a solid and take on all the risk. If you read through our guide and find that you haven’t gotten at least as much value as you paid for, we’ll gladly return your cash. You get to decide. How’s that for a Cliptastic guarantee?
Demographics-wise, this guide was designed primarily for premium service providers like coaches and consultants and also plastic surgeons, doctors, dentists, luxury realtors, etc.
But really, this guide will work best for folks who are passionate about their topic and who want to shift the way people think about their subject. Answering the 150 questions reveals who you are and how you think, so if you’re currently phoning it in or are unsure about your level of expertise or passion for your topic, this guide will bring that truth out. I mean, hey, that’s what authenticity is, and this process is designed to reveal it.
In terms of experience – it has something for every skill level, and whether you’re a beginner or a master practitioner of your craft (and even of marketing), answering these questions is going to help you say what you want to say better.
Nope. It’s like buying a book. You buy one copy, and you own that copy. It doesn’t update itself. If you’d like to be kept up to date with our own best thinking around the ever-shifting marketplace, simply read our emails or follow @impactclips on social media.
This guide is designed for any brand that has a real human (or revolving team of humans) as its spokesperson. It’s about connecting to your audience mano-a-mano. So yes, service-based companies of any size can use its principles to deepen their connection with their audience.
I love that you’re asking this question and appreciate your thoughtfulness around protecting our intellectual property. My lawyer wants me to tell you that it’s strictly for individual use, and you’d have to buy multiple copies for your teammates, etc.
But I’d rather just treat you like a responsible, caring human and assume that you might choose to share your copy with a colleague or your spouse – the same way you would a paper copy of a book. But think about the fact that I’m a real human who has poured time, energy, love and yes, money into creating this asset for you. Please be respectful of my efforts and energy the way you’d want others to be with yours. If you find yourself wanting to share with a bunch of people, perhaps buy additional copies as gifts – and use their email addresses to sign up so they get put on my list (where I’ll share updates and the evolution of my thinking). That’s what would do the most good and isn’t that what we’re all here for?